RElated Design story
How 'TechLover' Varies Across Regions for Consumer Products
To refine our Product-Market Fit strategy, we dug deeper into regional differences in the "Tech Lover" persona. While the company once generalized this target group, we found key differences across markets.
In India, tech enthusiasts are younger, price-conscious, and value affordability and long battery life. In the Nordics, they’re older, wealthier, and prioritize premium features like design and sustainability.
By tailoring our approach—offering a premium series in the Nordics and an affordable, long-battery option in India—we ensured a strong product-market fit, boosting customer satisfaction and driving growth in both regions.